14 June 2010
49% of agents unaware of website visitor numbers
Recent research conducted by property specialists Move with Us has revealed that 49% of the estate agents surveyed have no idea how many customers visit their websites. The remaining 51% of agents knew visitor numbers, with 24% of these receiving between 0-2,000 visitors per High Street office each month.
The survey questioned over 200 leading estate agents across the UK and revealed the following results:
How many visitors does your website receive a month?
- Don’t know: 49%
- 0-1000: 12%
- 1001-2000: 12%
- 2001-5000: 7%
- 5001-10,000: 5%
- 10,001-20,000: 4%
- 20,001 or above: 11%
Simon King, Move with Us Online Director, commented: “We believe that the estate agent’s website is the most powerful marketing tool they possess, for both their brand and their business. Understanding how many customers visit their web site, exactly as you would for your high street office, is essential for effective online marketing. Visitors convert to enquiries and enquiries to instructions and sales. Agents working with companies who understand how to translate this data and build appropriate marketing campaigns will maximise their online exposure, winning market share online, whilst carefully managing marketing their spend.”
About Move with Us:
We are one of the UK’s leading property experts, as we deliver simple and effective services to help customers buy a home. Our trusted and professional services are second to none.
Based in Cambridgeshire, we currently have over 280 members of our team, who all share the same core values and goals. Through our commitment to continuous innovation, exceptional service and outstanding value we do property, properly.
We work with independent, accredited estate agents across the country, providing property instructions and a host of moving services to help them earn revenues and provide their customers with a smooth, efficient move.
Each element is incorporated into an integrated approach, focused on bringing together the right people, properties and professionals to deliver what we believe is an unrivalled service.